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The Suffolk Says Thanks campaign launched in June 2020 in response to the Covid-19 pandemic, and more specifically the need for improving people’s emotional wellbeing through recognising everyday acts of kindness.

The campaign built on a simple call to action to Suffolk residents of all ages to share their thank you messages, supported by downloadable resources and a campaign website. A supplementary project linked up local schools with care homes, based on activities to improve people’s mental and physical health based on the five ways to wellbeing framework.

The campaign was developed by the multi-agency Emotional Wellbeing in the Community group: one of the task and finish groups supporting Suffolk’s Tactical Coordination Group’s strategic response to the onset of Covid-19 and subsequent recovery phase.

It was also aligned to the countywide ‘Stick With It Suffolk’ messaging, which reinforced government messaging to prevent the spread of coronavirus.

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Share thanks with others using a suite of free, downloadable materials from posters to thank you cards;

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Share and upload photos, drawings and letters explaining who they would like to thank and to promote these messages – with express consent – on social media to celebrate those who are going the extra mile

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Contribute to a virtual ‘noticeboard’ listing everything people can feel thankful for (beautiful countryside, friends, neighbours, NHS workers etc)

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Link communities of kindness such as schoolchildren and care home workers, or football clubs and community volunteers

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See their messages of thanks celebrated in local print and broadcast media, who will be engaged as part of the campaign to share positive examples of kindness, examples of ‘thank yous’ and the invitation for others to join the campaign

The Suffolk Says Welcome Back campaign followed on from the success of the Suffolk Says Thanks campaign.

Developed again by the multi-agency Emotional Wellbeing in the Community group: one of the task and finish groups supporting Suffolk’s Tactical Coordination Group’s strategic response to the onset of Covid-19 and subsequent recovery phase. It was also aligned to the countywide ‘Stick With It Suffolk’ messaging, which reinforced government messaging to prevent the spread of coronavirus.

Objectives
To inspire confidence among community groups that are reopening following the latest government restrictions, directing them to guidance around how to reopen and remain open safely.

To celebrate the important role that voluntary groups, organisations and businesses play for community wellbeing and resilience by encouraging residents to say ‘thank you’ as groups re-open
Communication objectives

To adapt the ‘Suffolk Says Thanks’ campaign as a Suffolk-wide social media campaign to promote and showcase organisations and groups who are open for business, sharing support, advice and guidance

To encourage residents to share their messages of thanks with their local groups and organisations and to raise awareness of the wellbeing benefits of re-joining these groups

The COVID-19 pandemic has changed our way of life and created previously unimaginable circumstances in which the value of helping others cannot be underestimated. Saying ‘thank you’ has never been more important and has become a well-established way of life, with communities sharing their appreciation of health and care workers each Thursday.

While frontline healthcare professionals are rightfully recognised for their huge efforts to help those who are unwell over this period, there are also many other less celebrated acts of kindness and generosity in every town and village. From putting out the bins or picking up extra shopping for a neighbour, to making that extra effort to check in on friends and family, Suffolk people are showing their generosity in countless ways.

It is these everyday acts that can mean a lot to people and will be the basis of this campaign. Saying a simple ‘thank you’ can pay dividends for both the person being thanked and the person showing their appreciation.

Our evidence bases

Five Ways to Wellbeing logo
Suffolk Mind logo